Competitive advantage helps leverage the knowledge assets of a firm, while at the same time determining how competitors are likely to leverage theirs.

The goal of a competitor analysis is to develop a profile of the nature of strategy changes each competitor might make, each competitor's possible response to the range of likely strategic moves other firms could make, and each competitor's likely reaction to industry changes and environmental shifts that might take place.

Netscribes' Competitive Intelligence service helps companies track evolving competitive strategy, in addition to identifying policy, sector and people updates.